Best betting sites UK Top and new online bookies October 2026

Place a qualifying bet of £10 at EVS or greater within 7 days of registration and receive 2 × £5 free bets once your bet settles. To stay safe when betting on sports online, set a spending amount before placing a wager and treat the full stake as money that can be lost. And do not increase the amount in an attempt to recover an earlier result.

Best Greyhound Betting Site: BetVictor

Additionally, Betfair often offers better odds than standard bookmakers via the exchange. You can get started with a £50 welcome bonus in free bets after making a £10 qualifying stake. free spins without a deposit If you enjoy betting on several sports rather than sticking to football, bet365 is worth exploring.

• Our betting site reviews provide reliable, unbiased comparisons and insights.
• BOG is available on multiples too, so they keep good company with the likes of bet365, BetVictor, TalkSportBet and VirginBet.
• Running on the same Entain platform as Coral, Ladbrokes currently offers new customers Bet £5, Get £30 in Free Bets, split into six £5 tokens on selected sports betting markets.

It’s perfect for the Bet Builder, where you can add multiple selections to a single slip. With this feature, you can combine goals, corners, match result, player shots and several other markets from a game into one bet. The bookmaker also offers Bet Builder+, which lets you combine multiple wagers from different matches into a single bet. The bookmaker has a dedicated app for Android and iOS devices, making it easy to track live odds and place in-play wagers on the go. When you register and place a qualifying bet of £0.05 or more, you qualify for £30 in free bets. You can also opt in for several other promotions, including BuildABet, Acca Freeze, and ITV7 Racing.

A sensible odds comparison methodology starts by checking that the outcome and settlement rules match before comparing the displayed prices. For example, a football price based on normal time should not be compared directly with one that includes extra time. Opening a selection of new accounts and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available. We update our list of welcome offers daily – you can see them on our free bets page.

If you need help with anything pertaining to the operator, customer support is available through live chat and email. The talkSPORT Bet app is another reason to use this betting platform, allowing you to play in-play betting seamlessly. You can also stream selected football, horse races and other sporting events using the app. When you sign up, the operator rewards you with up to £30 in free bets. If you ever encounter any issues, the customer support team is available 24/7 via live chat and email to assist you. While you can bet on over 25 sports on the platform, football stands out.

Midnite has established itself as one of the UK’s leading esports betting sites, offering comprehensive coverage of Counter-Strike 2, League of Legends, Dota 2, VALORANT, Call of Duty and other major titles. Alongside traditional fixed-odds markets, it’s the only bookmaker in our list to offer rugby spread betting, giving UK players even more ways to bet. With Best Odds Guaranteed available from 8am on UK and Irish horse racing, Pick Your Places, regular Extra Each Way Places and live streaming for funded accounts, it offers everything racing fans need.

Live streaming and in-play betting options have gained popularity among online bettors in recent years. As a result, it has become almost a ‘must-have’ feature of any of the best sports betting sites. This feature lets bettors watch live action from their favourite sports or teams while placing, amending, and monitoring bets at the same time. In-play betting offers enhanced ways to bet on and engage with an event, and sometimes features limited-time, exclusive odds and selections. Meanwhile, live streaming lets punters follow the game’s progress and any shifts in momentum.

We have created a full guide to these tools and link to it in the footer on this page. There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet. Copybet has ranked as the best betting site for BOG off the back of making it available as soon as they put the prices up rather than a from 10 or 11am rule. BOG is available on multiples too, so they keep good company with the likes of bet365, BetVictor, TalkSportBet and VirginBet.

Look beyond the welcome offer

They are then reviewed regularly, along with feedback we receive from our community of sports bettors at OLBG. Bet builder has been around for over ten years now, arguably starting out as a social request-a-bet function. Bookmakers have to have one to be considered a player these days, bet365 were obvious early adopters and remain to this day the best betting site for their bet builder. Combining bets from different matches and On the website even sports stand them apart.

The app is available on both iOS and Android devices, improving accessibility and convenience. Betfred is one of the longest-serving sports bookmakers in the country, with a rich history of operating both in-store and online. Its industry experience is the main reason we chose it as one of the best online betting sites, especially for new punters. The website is extremely user-friendly and easy to navigate, creating a great atmosphere and experience for new customers.

Does it have a strong customer support team that is easy to contact? Below, we have put together a list of the best new betting sites in the UK for you to check out. Remember responsible gambling when claiming bonuses at reputable sports betting sites. Always check the attached terms and conditions for details such as minimum deposits, wagering requirements, and minimum odds. This will ensure bettors know exactly how much they will spend when claiming bonuses.

Horse racing punters also get Best Odds Guaranteed, while 2Up & Win settles eligible football bets as winners when your team goes two goals clear. Betfred also offers useful in-play features such as Double Delight and Hat-Trick Heaven, which can boost your odds when your first goalscorer scores again. Coral is one of the UK’s best online bookmakers and remains an easy option for newcomers thanks to its low-cost welcome offer. Betway’s current sign-up offer lets new customers Bet £10, Get £40 in Free Bets, split into four £10 free bets, each with a seven-day expiry. You should look for a UK Gambling Commission (UKGC) licence number, typically in the site’s footer.