You can analyze keywords one by one or input up to 100 of them at once. But there ARE tactics that you can use to quickly choose the best keywords for you. And Google will use the content of that page to come up with keyword ideas. First, you can pop in a seed keyword and see what the tool comes up with.
Chapter 4:How to Build Powerful Links With Email Outreach
- A content audit is crucial for understanding the performance of your existing content and identifying opportunities for improvement.
- Think of it like building a map for both Google and the reader.
- To get an idea of how well the images on your site are optimized, run an audit using our Site Audit tool.
- Moz Pro will automatically build a dashboard for you that visualizes position improvements for your key organic search rankings.
- This reveals the domain’s Authority Score, anchor text, target URL, date the backlink was first seen, and more.
A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. Danny Jones is a Content & SEO Executive at ActiveWin Media, where he writes blog posts and copy for all manner of purposes.
Semantic SEO Explained: How to Rank for Google’s Algorithm
Make a note of the current number of referring domains, backlinks, and monthly visits in your template. To get a snapshot of your keyword rankings, go to the „Top Organic Keywords“ section in Domain Overview. Domain Overview is primarily a competitive research tool, but it can be a good starting point if you don’t have an analytics tool set up yet. Benchmarking your current SEO performance helps you set goals, track results, and identify what works and what doesn’t.
Use the “Business Potential” framework I shared earlier to estimate a keyword’s value. BHS Links Record keyword opportunities like this in the SEO strategy template. Add their ranking positions but don’t worry about the other columns for now.
All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. As we’ve navigated through these ten essential steps, it’s clear that a comprehensive and adaptive approach is key. Focusing on these on-page SEO elements will not only make your website more attractive to search engines but also provide a better experience for your visitors.
When analyzing local websites, Google looks at the proximity to a searcher’s location. With the rise of local searches containing the phrase “near me,” it’s only fair that Google will try to present the closest businesses first. Search engines follow similar principles for both local and global rankings. However, given that they position a site for specific, location-based results, they need to analyze some other ranking factors, too.
On-page SEO refers to the practice of optimizing individual web pages to improve their visibility in search engines and attract more relevant traffic. On-page SEO includes optimizing both the content and HTML source code of a page, such as titles, meta descriptions, headers, keywords, images, and internal links. Additionally, the Search Atlas On-Page Audit Tool evaluates your content quality and SEO by analyzing key elements such as content score, word count, and readability.
Google’s Search Quality Raters use these elements to assess content performance. Lists also break up large sections of text, making it easier for people to scan your content. Write in plain language, and limit jargon or advanced terminology unless necessary. This unique approach can capture attention on the search results page and make your post stand out from generic roundups. Then export your keyword list to CSV, Excel, or the Keyword Strategy Builder.