Off-page SEO refers to the optimization that takes place outside of the webpage or website itself. It includes practices like link building, forum and Reddit marketing, SEO Anomaly social media marketing, and directory listings. When you’re guest posting, your primary objective should be to reach a new audience, get in front of a related site’s traffic, and build your brand.
If you run a Fortune 1000 company, you can’t afford to leave off-page SEO out of your marketing strategy. Off-page factors are critical for building trust and authority to your domain, and those signals can help your content rank higher in organic search results. Every time an article is published on your blog, your website gains new content, and search engines give websites with regular updates to their blog posts higher ranks. JetRank provides a range of off-page SEO services, including link building, influencer outreach, local SEO, reputation management, and social media marketing.
- Google recommends adding links to authoritative external sources to provide value.
- Finally, digital PR strategies that target media outlets can also help increase a website’s visibility, as the outlets often have high domain authority, which can further boost SEO rankings.
- High-quality backlinks and social signals continue to be significant factors in search engine algorithms, influencing your site’s authority and rankings.
Digital PR is inherently linked to off-page SEO, as it helps boost the visibility of a website in search engine results. The goal of digital PR is to build relationships with key influencers and the public, create brand awareness, and drive website traffic. Most low-quality and spammy link building techniques have been labeled “link schemes” by Google. In turn, by having a high organic traffic number, you’ll have an easier time booking shows with podcast hosts and interviewers, which will get you even more traffic and brand awareness.
How Search Engines Work
For example, a link from a normal blog does not have the same ‚value‘ as a link from the New York Times, which has high authority and Google trust. For example, it’s easy to ensure that the quality of your content is good, but you cannot force someone to link to your website unless they want to. Your team worked to earn this link, whether by reaching out to webmasters, publishers, or journalists. You may have even promoted the content with an ad campaign, providing it with the exposure that helped people uncover the content. Before you submit any content, though, make sure to research the audiences and rules of each site. You can also repackage your study into an infographic summarizing the results of the study.
Reputation management
Although off-page SEO is generally seen as purely SEO-related work, it overlaps various other forms of marketing including social media marketing, influencer marketing, and branding. Brand mentions and link building using guest posting is a part of an earned media strategy, as well as falling into the influencer marketing category. It’s something that happens even to the best and most experienced search marketers of the world. The key is to track down the source of the problem quickly and resolve the issue with surgical precision.
Positive online reviews, whether for your business, website, services, or product reviews, have a role to play in your rankings. Reviews are the most effective off-page SEO technique for local online marketing. Influencer marketing has become one of the most effective ways to connect with a broader audience by leveraging the existing reputation of influencers. It can help you build credibility and earn users‘ trust, which are vital off-page SEO factors. By publishing link-worthy content, you can get backlinks, increase your domain authority, and win Google’s trust.
So let’s stick with backlinks whenever we refer to off-page SEO in this section. The first webpage has 578 referring domains pointed to each, and its ranking for 500+ keywords and driving in around 560+ search visitors every month. The second page has 5 referring domains pointing to it and its ranking for 80+ keywords and bringing in 90 search visitors a month.
I’ll cover all the key strategies you should implement alongside specific tips and steps for each. Here I offer you a summary so that you can see precisely what it takes to boost your website’s authority and visibility. Remember, there is no one tool that takes the spot of the best off-page SEO tool, as best is subjective. In fact, it’s perfectly fine to rely on multiple off-page SEO tools for different tasks.
Encourage your speakers, partners, and early registrants to share the event with their networks, too. Inviting influencers or industry experts to participate in your event increases the likelihood of mentions, shares, and backlinks. Their endorsement could also lend your event credibility, driving more interest and attendance. Off-page SEO strategies help your site stand out in crowded online spaces. For example, if top-notch backlinks support your website, it has a better shot at popping up in search engine results. Off-page SEO is about building your site’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) through backlinks, mentions, reviews, and recommendations.
That’s essential for getting the results you’re after—organic shares, discussion, and links. Afterward, encourage the winner to post photos or videos of their prize on social media. Give them a custom, branded hashtag to use to help spread awareness further. Here, you can see home styling website, The Spruce, has impressive authority, supported by a high number of backlinks. For example, Gear Junkie, an outdoor news and gear review site, included a mention of Bolton Valley Resort in a blog post (along with a link to the resort’s site).