It comes after Meta agreed to pay $US725 million (about $1 billion) to resolve a class action lawsuit in 2022 over the scandal in the US. Meta will appoint an independent third-party administrator by early next year to notify users who may be eligible. You can add a profile picture and information about yourself, search for people you may know on Facebook, and get to know Facebook’s privacy settings. You’ll learn more about those settings in the Controlling your privacy settings activity coming up next in this course.
Facebook Australia Pty Ltd Financial Profit & Loss Account
Lastly, the 65+ age group accounted for 13.6%, indicating that older Australians were still engaged on Facebook, likely using it to stay in touch with family, follow news, and participate in interest-based communities. Facebook’s extensive reach in Australia made it a vital platform for businesses, advertisers, and influencers looking to connect with a broad audience. Brands leveraged Facebook’s targeted advertising capabilities to engage with users effectively, while communities and interest groups thrived through active discussions and shared content.
Facebook users can check a specific help page on the Facebook website to see if they might be entitled to compensation. „This groundbreaking outcome reflects the significant concerns of the Australian community,“ she said. Meta is expected to work with an independent third-party administrator, which will be appointed early next year, to notify users who may be eligible.
As digital consumption patterns evolved, Facebook remained a key player in Australia’s online ecosystem, ensuring sustained engagement and connectivity among its users. DIGI, an industry group that lobbies on behalf of social media platforms, said there were „many unanswered questions“ about the government’s plan. Facebook users will receive a shared $50 million payment after parent company Meta agreed to a record settlement with Australia’s information commissioner, ending years of legal proceedings. Facebook’s user base in Australia experienced steady growth in 2025, with an increase of 550,000 users over the year, reflecting a 3.3% rise in total users. This suggests that despite competition from other platforms, Facebook remained a key platform for social networking and digital marketing in the country. The design of this tax would not stipulate which media outlets the platforms should pay — instead, it would work like a standard tax offset where any dollar spent on an agreement with a relevant outlet would be deductible.
In 2025, Facebook continued to be a dominant social media platform in Australia, with 17.2 million users actively engaging with content, communities, and businesses. Despite the rise of newer social media platforms, Facebook maintained its relevance by evolving its features, such as Marketplace, Groups, and Reels, to cater to user preferences. The platform played a crucial role in digital communication, serving as a hub for social interactions, entertainment, and news consumption across different age groups. Facebook remained a dominant social media platform in Australia in 2025, ranking 1st in both total user preference and engagement.
The $50 million in Australia will be the largest settlement paid by Meta over the scandal outside the US. Commissioner Tydd said the payment demonstrated that all entities operating in Australia had to be transparent and accountable in the way they handle personal information. Australian Information Commissioner Elizabeth Tydd said the settlement was the „largest ever payment“ dedicated to addressing the privacy concerns in Australia. The agreement will end the legal proceedings as part of the Federal Court action launched by the commissioner in 2020. A strong password means your account will be more secure as strong passwords are very hard to guess.
Could Australia flip the table on Meta with a tech tax?
Whenever you want to log into your Facebook account, type facebook.com into your web browser address bar, click on your account name and enter your password. Facebook will use your email address to verify your details when you set up an account, and it may also contact you in the future to alert you to any suspicious behaviour on your account. The government is unsure whether Microsoft (which owns LinkedIn) and Apple will be covered by its $250 million threshold but is confident it will apply to Alphabet (which owns Google), Meta, and ByteDance (which owns TikTok).
- The ministers have opted not to release their plans for the rate of tax or the size of the offset, except to clarify that it will apply to all social and search platforms with Australian revenue of over $250 million and will not be „refundable“.
- This suggests that middle-aged women were slightly more active on Facebook, potentially for community engagement and social interactions.
- In 2024 Facebook Australia had 125 employees including employees from all subsidiaries under the company’s control.
- A tech tax might be the federal government’s path out of a six-month stalemate with Meta over the company’s refusal to pay for Australian news, writes Ange Lavoipierre.
With 77.7% of internet users actively using Facebook, it maintained its position as the most-used social media platform in the country. Additionally, 22% of social media users considered Facebook their favorite platform, further emphasizing its significance. Its web traffic referral rate of 65.82% was the highest among all platforms, showcasing its influence in directing users to other sites. On the digital front, Facebook ranked 3rd among Australia’s top websites, with 224 million visits (Similarweb) and 206 million visits (Semrush).
This suggests that Facebook remained a popular platform among women, potentially due to its diverse content, social networking features, and marketplace usage. Among adults aged 18 and above, 81.5% were Facebook users, making it a key communication and engagement tool for the majority of the adult population. Additionally, Facebook’s user base covered 66.0% of Australia’s total internet users, demonstrating its continued dominance in the country’s digital landscape. The Australian government is part of long-running global efforts to stamp out this practice, but the new tax could bolster the incentive for tech platforms to take advantage of any available loopholes. Meta has previously threatened to pull all news from its Australian platforms if forced to pay, as it did briefly in 2021. While this proposal will dull that threat by making Meta pay whether it hosts news or not, the government is also conscious of avoiding more drastic actions such as the company withdrawing from Australia entirely.
An email will be sent to your email Inbox with a secure code made up of letters and/or numbers, which is used to verify your identity. Once you have read the code, return to the Facebook set up page and carefully enter it into the box provided. An additional complication is Wolf Winner Casino Online that many of these global companies have long been accused of structuring their tax affairs to „realise“ money they make elsewhere in low-taxing countries such as Ireland or Singapore.