You’ll then want to keep track of all your important keywords’ rankings. A rank tracker tool makes that easy – no need to define what to track each time. The rank tracker keeps track of the keywords and metrics that you specify. You can SEO Anomaly build dashboards to routinely check the metrics and keep track of how all your keywords rank within the competitive environment.

Target Relevant Keywords

Then, align your content format with what’s already ranking because Google wouldn’t reward those pages if they didn’t match search intent. I strongly recommend checking the SERP results for your keyword to clearly understand user intent and improve your SEO. The problem is, content optimized for popular searches is already saturated. And every website knows they need to incorporate the keyword in the title, which leads to every web result looking similar. Use the “Positions” filter to enter a customer range for keyword rankings or select from the listed preset ranges.

Step 6: Track your progress

One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well. If you want to analyse the performance of your new language, for example, you can segment traffic by URL. In our case, we use the segment “Page URL contains fr.matomo.org” to measure the impact of our French website. Matomo isn’t just a great tool to track your site’s SEO health; you can also use our privacy-focused analytics platform to track your multilingual SEO success.

• This is when another website links to yours in an article or blog post.
• There are advanced tools available, but for starters, you need to make sure these free analytics tools are set up on your website.
• So, take these steps, apply them diligently, and watch as your website climbs to new heights in search engine results, driving both traffic and conversions.
• Not every piece of content needs updating for freshness sake, but if your out-of-date content isn’t as good as the competition, consider a content refresh.

Look out for changing keywords and new search intent.

You see it as a collection of graphics, colors, text with its formatting, and links. Although these are not direct ranking factors, they can improve your SEO content, which can impact direct ranking factors. In fact, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact. However, over time, SEOs have identified some of the factors they consider when ranking a page. We refer to them as ranking factors, and they are the focus of an SEO strategy.

Or if you’re writing about internal linking, as I am, you should link to your in-depth guide. This guide walks through strategies for crafting differentiated content, with real examples of information-dense content that stands out in AI-driven SERPs. That’s because content that features the expertise and experience of the writer will naturally lead to new and original insights. Study your content with good engagement metrics to understand what makes it stand out. Apply the same ideas to underperforming content to give it a better chance of supporting user engagement.